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Poster The New Apartment (1930)

The New Apartment (1930)

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Overview : A commissioned film for Schweizerischer Werkbund (SWB), Die neue Wohnung was produced for the Basel architectural and interior design exhibition, WOBA, to demonstrate innovative aspects of modern architecture and highlight their differences from the event’s highly conservative approach. Despite its ad campaign roots, Richter's touch is not absent; The surviving version, aimed at a "bourgeois" Swiss public, presents decluttered, functional architecture and decor as superior to the traditional and luxurious "ancient" ways of living.

Release Date : December 31, 1930

Runtime : 24m

Genre :   

Companies : Schweizer Werkbund, Zürich

Countries : Switzerland

Keywords : architecture

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